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Quick answer: a light box with built-in LEDs, a white backdrop and a recent smartphone are enough for clean main images. Marketplaces generally want a pure white background on the main image, so even, shadow-free lighting matters more than an expensive camera.
Our top picks
What marketplaces expect
- Main image on a pure white background, with the product filling most of the frame.
- No text, logos or watermarks on the main image.
- High resolution so zoom works; check each marketplace’s current image guidelines before you shoot.
The basic setup
| Item | Why |
|---|---|
| Light box (12 to 20 in for small products) | Even light and a seamless white background |
| Dimmable LED lighting | Removes harsh shadows |
| Phone tripod or stand | Sharp photos and the same angle every time |
| White or grey backdrop sheets | Consistent backgrounds for secondary images |
Shooting checklist
- Clean the product; dust shows up clearly in a light box.
- Turn off room lights so colours stay consistent.
- Use the phone’s main lens (not digital zoom) and tap to focus on the product.
- Shoot the main image straight on, then angles, details and the product in use.
- Keep a fixed position mark on the floor of the light box for repeatable shots.
Picking a light box size
Choose a box at least 50% larger than your largest product. Small items like jewellery and accessories suit a 12-inch box; shoes and small appliances need 20 inches or more.