Is an Amazon Business Account Worth It for Small Sellers?

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Quick answer: yes, for most sellers who buy packaging and supplies regularly. A basic Amazon Business account is free, keeps business purchases separate from personal shopping, and gives access to business pricing, quantity discounts and tax-exempt purchasing where eligible. If you already have personal Prime, Business Prime Duo has been offered free when you link it.

Our top picks

Sources: US Chamber of Commerce, Small Business Trends.

What you get

  • Separate business purchasing: clean records for bookkeeping and tax.
  • Business-only pricing and quantity discounts on many products, useful for mailers, labels and tape bought in bulk.
  • Price comparison across sellers for the same item.
  • Tax exemption program for eligible organisations.
  • Multi-user access with spending controls, useful if staff order supplies.

Business Prime Duo

Business Prime Duo is a small-business tier. Amazon announced in 2023 that it is free for owners who already have a personal Prime membership and link it to a new Amazon Business account using a separate email address. Check Amazon Business for the current terms before relying on this.

Who should sign up

  • Sellers who reorder packaging, labels and prep supplies every month.
  • Anyone whose staff or VAs buy supplies and needs spending controls.
  • Sellers who want business spending kept off a personal account.

Who can skip it

  • Very occasional buyers who rarely order supplies.

How to start

Go to Amazon Business, choose to create a free account, and use a business email address. Amazon verifies your business details before the account is fully active.

Supplies to buy first